Vibin
Working with our CG team and MediaMonks, I helped lead the creative direction and design for a teaser site unveiling the Fortnite Vibin season Battle Pass. The strategy was to evolve the brand’s tone to feel more college-age cool, elevated, confident, and effortlessly fun. The experience paired editorial-style character photography with parallax motion and subtle teases of in-game items. I defined the visual identity through a bold yellow palette and an organic, trippy logotype designed to feel fresh, arresting, and instantly recognizable.
CREDITS
Head of Brand: Phil Rampulla
Design Director: Dan Clark
Senior Designer: Cody Petruk
CG Artist: Kerrington Smith
Web Dev: Media Monks
Vibin Micro Site
Key Art and Lineup
Alongside the microsite, we created the season’s key art and Battle Pass lineup compositions. Both were built around the same visual system and style language established for the teaser site, ensuring a cohesive and instantly recognizable identity across every campaign asset.
