01 WHO DIS?
Hi, I’m Dan Clark, a creative leader with 15+ years of experience building brands, leading teams, and developing scalable creative systems.
For nearly a decade, I helped shape and steward Fortnite's visual identity, building teams, elevating design quality, and scaling one of the world's most recognizable entertainment brands.
02 Work it!
Fortnite product launches
Fortnite OG and Mega were expansive launch campaigns spanning logo and key art development, teaser campaigns, user acquisition, social, web, out-of-home, retail, and partner marketing.
Consumer Products
I helped shape the creative vision for Fortnite's consumer products business, collaborating with partners such as Nintendo, CASETiFY, and Nerf on packaging, retail marketing, and brand experiences. I also spearheaded a scalable style guide and asset toolkit for Fortnite apparel, accessories, and merchandise.
Collaborations
Nike Airphoria represents one of many collaborations spanning brands and franchises such as Dragon Ball, Polo Ralph Lauren, Marvel, and Star Wars. These partnerships translated iconic brands into authentic Fortnite experiences and global marketing campaigns.
Future Vision
Exploratory concepts developed to refresh and evolve Fortnite's marketing ecosystem. These ideas helped align teams around new creative directions while breathing new life into long-running brand systems.
03 NEXT STEPS
Creative work at this scale is never the result of a single person. Every campaign, product, and initiative shown here was made possible by the collective efforts of talented teams across disciplines working toward a shared goal.
My role has always been to help shape vision, build alignment, and contribute wherever needed. I'm a hands-on leader who enjoys being close to the work, collaborating with great people, and helping ideas move from concept to reality.
If you're building something ambitious and think I can help, I'd love to connect.