Hi, I'm Dan. For nearly a decade, I helped shape Fortnite's visual identity, building teams, launching products, and designing creative systems that scaled one of the world's most recognizable entertainment brands.
Today, I'm focused on creating, consulting, and helping ambitious teams bring ideas to life.
01 THE WORK
Fortnite Product Launches
Mega and OG Fortnite are two examples from dozens of launches I helped shape during my time at Epic. From logos and key art to trailers, social campaigns, out-of-home advertising, and viral activations, my role was helping every piece feel connected and unmistakably Fortnite.
Collaborations
From Nike and Marvel to Star Wars and Dragon Ball, Fortnite became a place where some of the world's biggest brands could meet new audiences.
Great collaborations are more than a logo lockup. My role was helping each partnership feel authentic to both brands while creating a cohesive experience for players.
Consumer Products
I helped define the creative direction for Fortnite’s consumer products business, working with partners including Nintendo, CASETiFY, and Nerf. I also created Loot Drop, a scalable merchandise framework that brought structure to Fortnite apparel, accessories, and collectibles, making it easier to build products, tell stories, and grow the brand across retail.
Vision Setting
Exploratory concepts developed to refresh and evolve Fortnite's marketing ecosystem. These ideas helped align teams around new creative directions while breathing new life into long-running brand systems.